Apple plans to make an impact in Hollywood by premiering feature-length movies to theaters before releasing them on its upcoming Apple TV+ streaming service.
According to The Wall Street Journal, Apple has “made overtures to cinema chains and consulted with an entertainment executive” as it considers following a traditional theatrical release plan.
The move would see Apple’s movies play exclusively in cinemas for weeks before they become available to subscribers of its $4.99 streaming platform, due to arrive on iOS, Mac, and Apple TV in November.
More to follow…